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THE PROCESS OF DIGITAL TRANSFORMATION FOR YOUR BUSINESS

We explain how our digital transformation workflow and process is evolving as digital and mobile adoption and usage changes.

Radium Communications synergy & creativity happens when we combine our naturally-related digital solution services. Our dedicated strategist, innovators, creative design, web programming, digital marketing, cloud hosting and support teams work closely with each other to provide the best quality digital solutions for highly-competitive fees.

Digital Transformation

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1. Strategic Approach

Identify your transformation objectives and ask what is your Strategic approach? Assemble data and proof points that help you make the case to the C-suite or decision-makers. As you progress from strategy to execution, it’s important for the strategy to set the stake in the ground in terms of target business outcomes. Digital business is often discussed solely from the lens of the digital customer experience CX, but that’s only a part of the story – albeit a vital part. In addition to re-thinking and re-designing of entire business models, the key desired transformation objectives often map to the following areas. Part this selling effort needs to include success stories from other businesses, if available.
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2. Evaluation and performance improvement process

Evaluation and performance improvement process is the next step to be fully aware of, and leverage, the technology enablers in the market. The next wave of enablers including personas and context, intelligent automation including human-machine collaboration, the Internet of Things and of course, cybersecurity. Advanced cybersecurity is a key enabler because when emerging technologies are not secure from the start, they create delays in realising their full business benefits as organisations struggle to implement appropriate security controls.
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3. Envision the future platform for digital business

C-Suite or board level management buy-in to investment in digital business, digital commerce or digital marketing is paramount to your success in your businesses digital transformation. Your digital stakeholder should have the ear of management, as well as the attention of employees. What digital transformation looks like in the end, the top-line advantages it carries, and how it enables business goals and improves customer experiences in the process is also vitally important. Architecturally, these foundational technology enablers can be utilised to assemble a highly-virtualised, highly-distributed digital platform ecosystem of on-demand services. Based on your perspective, you’ll select powerful combinations of these technologies to achieve target business outcomes such as improving the digital customer experience, enhancing the digital workplace, transforming business processes, optimising infrastructure, simplifying management, and implementing an adaptive cybersecurity defense posture.
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4. Resourcing and structure for digital including integration

Chart a sample journey around what the right experiences for the right customers could be, based on digital behavior. All in all, there are key approaches that are shaping how digital transformation services are produced and consumed: agile, DevOps, as-a-service infrastructure, intelligent automation, personas and context, and finally, digital service and asset management. Collectively, these capabilities help to accelerate digital service development and deployment, make services available on-demand, automate extensively, personalise to specific roles, and manage holistically. Progress in these six areas will help you build your organisation’s mastery of the digital services lifecycle in terms of the digital touch points, interactions and transactions with your customers.
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5. Organise for digital business innovation

What do customers seek from your company? What are challenges in reaching and serving them? Ensure you fully audit your current and future data, infrastructure and/or platforms. In terms of practical execution, business managers can therefore select from this palette of options based on their specific needs. For example, for the digital customer experience we need a new set of capabilities including a persona-driven approach, multi-channel integration, customer centricity, and insights from big data or predictive analytics. Learn all you can about your current segment of digital customers or future customers via research and analysis. Look for missing features or links in customer touchpoints, assess any corporate policies or processes that get in the way of digital progress.
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6. Execute an agile cross-function team for the future transition and platform

Manage your integrated customer communications across Paid-Owned-Earned media and integrated customer experiences CX across desktop and mobile devices for the best digital experience DX for the customer. Build a cross-functional team to oversee the digital transition. The move to digital requires teamwork, from across the enterprise. Project management principles should be applied so the team operates on an ongoing collaboration schedule and reporting process. Organisations need to take the journey to the future platform, while supporting and maintaining their existing applications and infrastructure. While some elements may be retired or modernised, other elements may need to co-exist and be integrated into the new platform. That way the business can gain early benefits for customers and end users at the same time as IT transforms its own delivery model. Finally, in terms of change management, CIOs or CDOs and business leaders don’t have to create entirely new processes, or reinvent the wheel, to execute on digital initiatives.
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7. Measure your Digital Transformation results

Create new roles necessary to collect, analyse, and storify big data. The data collected is part of measuring the impact of digital initiatives and future innovation.
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8. Encourage staff training and peer mentor education.

Employees and other stakeholders should have the opportunity to develop their digital skills, knowledge and experience to help pursue the evolving digital strategy and transformation within your business.
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